{"id":1517,"date":"2026-07-30T15:50:25","date_gmt":"2026-07-30T15:50:25","guid":{"rendered":"https:\/\/massruum.ee\/work\/okotuba\/"},"modified":"2026-07-30T15:50:25","modified_gmt":"2026-07-30T15:50:25","slug":"okotuba","status":"publish","type":"page","link":"https:\/\/massruum.ee\/en\/work\/okotuba\/","title":{"rendered":"\u00d6kotuba &#8211; organic skincare and a booking system"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull ms-band ms-pagetitle has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-crumb wp-block-paragraph\"><b>Home<\/b> \u00b7 <a href=\"https:\/\/massruum.ee\/en\/work\/\">Work<\/a> \u00b7 \u00d6kotuba<\/p>\n\t\n\t\n\t<h1 class=\"wp-block-heading\">\u00d6kotuba &#8211; organic skincare and a smart booking system<\/h1>\n\t\n\t\n\t<p class=\"ms-lede wp-block-paragraph\">We built an organic skincare store and a facial-treatment booking system from scratch, and it has run uninterrupted for more than five years &#8211; with the studio&#8217;s staff managing their working hours straight from Google Calendar, without ever opening the WordPress admin.<\/p>\n\t\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1212\" src=\"https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba1.jpg\" alt=\"\u00d6kotuba website - organic skincare store and studio\" class=\"wp-image-1421\" title=\"\" srcset=\"https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba1.jpg 1500w, https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba1-300x242.jpg 300w, https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba1-1024x827.jpg 1024w, https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba1-768x621.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull ms-band ms-shellband has-shell-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Project<\/p>\n\t\n\t\n\t<p class=\"ms-measure wp-block-paragraph\"><strong>Client:<\/strong> \u00d6kotuba O\u00dc &nbsp;\u00b7&nbsp; <strong>Type:<\/strong> WooCommerce store + booking system &nbsp;\u00b7&nbsp; <strong>Market:<\/strong> Estonia &nbsp;\u00b7&nbsp; <strong>Running:<\/strong> uninterrupted for over 5 years &nbsp;\u00b7&nbsp; <strong>Site:<\/strong> <a href=\"https:\/\/okotuba.ee\" target=\"_blank\" rel=\"noopener\">okotuba.ee<\/a><\/p>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Challenge<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">A good store is half the solution &#8211; the other half is booking<\/h2>\n\t\n\t\n\t<p class=\"ms-measure wp-block-paragraph\">\u00d6kotuba is two things at once: a store for selected organic cosmetics brands and a facial-treatment studio. On one side it sells carefully chosen organic products (Esse Probiotic Skincare, Couleur Caramel, Wesak Paris and others), on the other it takes bookings for paid facial treatments.<\/p>\n\t\n\t\n\t<p class=\"ms-measure wp-block-paragraph\">Standard WooCommerce covers the store side well. But the real heart of the studio &#8211; free slots, bookings and staff schedules &#8211; needed something no off-the-shelf plugin solves well. The system had to be usable through the tool the staff already work in every day, not through the WordPress admin. In other words: everything had to run in Google Calendar.<\/p>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band ms-shellband has-shell-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Solution<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">Ordinary WordPress, one smart plugin<\/h2>\n\t\n\t\n\t<p class=\"ms-measure wp-block-paragraph\">We took ordinary WordPress and WooCommerce and wrote a custom booking plugin on top that ties the store and the studio together. The clever part is that the complexity stays under the bonnet: to a staff member it all looks like a normal Google Calendar, and to a customer like a normal shopping cart.<\/p>\n\t\n\t\n\t<ul class=\"wp-block-list ms-measure\">\n\t\t<li>Staff set their own working hours &#8211; straight in Google Calendar, not in WordPress<\/li>\n\t\t<li>The customer picks a free slot on the site and the booking is confirmed as a WooCommerce order<\/li>\n\t\t<li>Every booking appears automatically in the studio&#8217;s shared Google Calendar<\/li>\n\t\t<li>Reminder emails go out to customers automatically<\/li>\n\t\t<li>Gift cards are generated as an automatic PDF<\/li>\n\t\t<li>Nobody has to open the WordPress admin for day-to-day work<\/li>\n\t<\/ul>\n\t\n\t\n\t<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1133\" src=\"https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba2.jpg\" alt=\"\u00d6kotuba booking system - choosing a free facial treatment slot on the site\" class=\"wp-image-1420\" title=\"\" srcset=\"https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba2.jpg 1500w, https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba2-300x227.jpg 300w, https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba2-1024x773.jpg 1024w, https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba2-768x580.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Features<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">Store and studio under one roof<\/h2>\n\t\n\t\n\t<p class=\"ms-measure wp-block-paragraph\">\u00d6kotuba is not simply a store and not simply a booking page &#8211; it is both at once, put together so that the customer moves between a product and a treatment as one coherent experience.<\/p>\n\t\n\t\n\t<ul class=\"wp-block-list ms-measure\">\n\t\t<li><strong>An organic product store<\/strong> &#8211; over 170 carefully chosen products (Esse Probiotic Skincare, Couleur Caramel, Wesak Paris and more)<\/li>\n\t\t<li><strong>Facial treatment booking on the site<\/strong> &#8211; free slots shown in real time<\/li>\n\t\t<li><strong>Google Calendar sync<\/strong> &#8211; staff manage schedules in the tool they already use<\/li>\n\t\t<li><strong>Automatic reminder emails<\/strong> for customers who have booked<\/li>\n\t\t<li><strong>Gift cards with an automatic PDF<\/strong><\/li>\n\t\t<li><strong>Montonio payments<\/strong> &#8211; card payment, bank link and parcel-machine choice<\/li>\n\t\t<li><strong>Conversion tracking<\/strong> for Meta and Google to support the store&#8217;s growth<\/li>\n\t<\/ul>\n\t\n\t\n\t<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1224\" src=\"https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba3.jpg\" alt=\"\u00d6kotuba store - a selection of organic cosmetics products\" class=\"wp-image-1419\" title=\"\" srcset=\"https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba3.jpg 1500w, https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba3-300x245.jpg 300w, https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba3-1024x836.jpg 1024w, https:\/\/massruum.ee\/wp-content\/uploads\/2026\/07\/okotuba3-768x627.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band ms-shellband has-shell-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Under the hood<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">Built to last<\/h2>\n\t\n\t\n\t<p class=\"ms-measure wp-block-paragraph\">The platform runs on WordPress and WooCommerce. The booking logic lives in a custom plugin that talks to Google Calendar through a service account &#8211; every booking becomes a WooCommerce order and shows up in the studio&#8217;s shared calendar. Payments go through Montonio, and reminders and gift-card PDFs are generated automatically.<\/p>\n\t\n\t\n\t<p class=\"ms-measure wp-block-paragraph\">The whole custom layer is written to keep working for years without constant intervention &#8211; and that is exactly what it has done. It is a good example of how one well-considered plugin turns ordinary WordPress into a real product.<\/p>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Result<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">Five years of uninterrupted service<\/h2>\n\t\n\t\n\t<p class=\"ms-measure wp-block-paragraph\">Today <strong>95% of bookings are made directly on the site<\/strong> &#8211; nobody has to agree times over the phone or fill in a calendar by hand. The store brings steady revenue from organic skincare products, and the whole system has run uninterrupted for more than five years.<\/p>\n\t\n\t\n\t<p class=\"ms-measure wp-block-paragraph\">This is exactly the kind of work we value most: take ordinary WordPress, add one well-considered custom layer, and build something that simply works &#8211; year after year, without drama.<\/p>\n\t\n\t\n\t<p class=\"wp-block-paragraph\"><a href=\"https:\/\/okotuba.ee\" target=\"_blank\" rel=\"noopener\"><strong>Visit the site \u2192 okotuba.ee<\/strong><\/a><\/p>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-cta ms-band ms-shellband has-shell-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Get started<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">Need a store, a booking system &#8211; or both at once?<\/h2>\n\t\n\t\n\t<p class=\"ms-cta-sub wp-block-paragraph\">Tell us what you&#8217;re building &#8211; or let us take a look at the project you already have.<\/p>\n\t\n\t\n\t<div class=\"wp-block-group ms-cta-actions is-layout-flex wp-container-core-group-is-layout-ceb2bc04 wp-block-group-is-layout-flex\">\n\t\t\n\t\t<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/massruum.ee\/en\/contact\/\">Start a project \u2192<\/a><\/div>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<p class=\"wp-block-paragraph\"><a class=\"ms-cta-email\" href=\"mailto:hello@massruum.ee\">hello@massruum.ee<\/a><\/p>\n\t\t\n\t<\/div>\n\t\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Home \u00b7 Work \u00b7 \u00d6kotuba \u00d6kotuba &#8211; organic skincare and a smart booking system We built an organic skincare store and a facial-treatment booking system from scratch, and it has run uninterrupted for more than five years &#8211; with the studio&#8217;s staff managing their working hours straight from Google Calendar, without ever opening the WordPress [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":1421,"parent":1079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1517","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/pages\/1517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/comments?post=1517"}],"version-history":[{"count":0,"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/pages\/1517\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/pages\/1079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/media\/1421"}],"wp:attachment":[{"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/media?parent=1517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}