{"id":1618,"date":"2026-08-19T08:05:22","date_gmt":"2026-08-19T05:05:22","guid":{"rendered":"https:\/\/massruum.ee\/fast-website\/"},"modified":"2026-08-19T09:19:51","modified_gmt":"2026-08-19T06:19:51","slug":"fast-website","status":"publish","type":"page","link":"https:\/\/massruum.ee\/en\/fast-website\/","title":{"rendered":"Fast website"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull ms-band ms-pagetitle has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-crumb wp-block-paragraph\"><a href=\"https:\/\/massruum.ee\/en\/\"><b>Home<\/b><\/a> \u00b7 Fast website<\/p>\n\t\n\t\n\t<h1 class=\"wp-block-heading\">Fast website &#8211; what actually makes a site fast, and what does not.<\/h1>\n\t\n\t\n\t<p class=\"ms-lede wp-block-paragraph\">In July 2026 we measured 60 small-business homepages in Estonia. The median mobile Lighthouse score was 58 out of 100 and the median LCP was 8.2 seconds. Most of those sites are not slow because the hosting is wrong. They are slow because too much has been loaded onto the page.<\/p>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band ms-shellband has-shell-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Short answer<\/p>\n\t\n\t\n\t<p class=\"wp-block-paragraph\"><strong>Website speed comes down to three things: where the site is hosted, whether the response comes from a cache, and how much code and how many images the browser has to download at all.<\/strong> The first two can usually be sorted out in a couple of hours. The third is what actually makes sites slow, and a caching plugin will not fix it. Massruum measures the site, finds the causes and fixes them. Speed optimisation starts at 400 euros, a new custom-built site at 900 euros.<\/p>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Key facts<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">Key facts<\/h2>\n\t\n\t\n\t<p class=\"wp-block-paragraph\">These numbers come from our own measurements. If the numbers are all you need, here they are.<\/p>\n\t\n\t\n\t<ul class=\"wp-block-list\"><li>The median mobile Lighthouse score of an Estonian small-business homepage is 58 out of 100 (Massruum study, 60 sites, July 2026).<\/li><li>The median LCP, the time the largest element takes to appear, is 8.2 seconds. Google treats anything under 2.5 seconds as good.<\/li><li>88% of the sites measured were over the four-second mark and 40% were over ten seconds.<\/li><li>The three commonest causes were unnecessary redirects (93% of sites), unused JavaScript (92%) and unused CSS (88%). 77% of sites had all three at once.<\/li><li>Sites built with a page builder and sites built without one had exactly the same median score: 58. The tool is not what makes the difference.<\/li><li>massruum.ee itself scores 100 out of 100 on desktop with an LCP of 0.4 seconds (measured 13.08.2026). On mobile the same page moves between 80 and 100.<\/li><li>Our speed optimisation starts at 400 euros excluding VAT, a new site at 900 euros.<\/li><\/ul>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band ms-shellband has-shell-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">What affects speed<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\" style=\"margin-bottom:48px\">Three layers, and only one of them is hard.<\/h2>\n\t\n\n\t\n\t<div class=\"wp-block-group ms-service is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group ms-service-head is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<p class=\"ms-service-num wp-block-paragraph\">01<\/p>\n\t\t\t\n\t\t\t\n\t\t\t<h2 class=\"wp-block-heading\">Hosting<\/h2>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div class=\"wp-block-group ms-service-body is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<p class=\"wp-block-paragraph\">If the server answers slowly, nothing else helps. In Estonia both Zone.ee and Veebimajutus.ee are solid and quick, and a plan usually costs between 10 and 30 euros a month. If a site is sitting on the cheapest shared plan and the server takes a second to answer, moving it is the cheapest win available.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t<p class=\"wp-block-paragraph\">This is also why search engines and AI assistants tend to answer &#8220;who makes a website faster&#8221; with the names of hosting companies and caching plugins. That answer is not wrong. It is just half of one.<\/p>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\n\t\n\t<div class=\"wp-block-group ms-service is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group ms-service-head is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<p class=\"ms-service-num wp-block-paragraph\">02<\/p>\n\t\t\t\n\t\t\t\n\t\t\t<h2 class=\"wp-block-heading\">Caching<\/h2>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div class=\"wp-block-group ms-service-body is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<p class=\"wp-block-paragraph\">Caching means WordPress does not rebuild the page for every visitor and hands over ready-made HTML instead. WP Rocket and W3 Total Cache both do this well and we use them ourselves. It is the right step and it helps.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t<p class=\"wp-block-paragraph\">What caching does not do is reduce what the browser has to download. If a page carries eight megabytes of uncompressed images and thirty plugins with their own scripts, caching delivers those eight megabytes faster. That was the commonest pattern in our study: unused JavaScript on 92% of sites, unused CSS on 88%.<\/p>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\n\t\n\t<div class=\"wp-block-group ms-service is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group ms-service-head is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<p class=\"ms-service-num wp-block-paragraph\">03<\/p>\n\t\t\t\n\t\t\t\n\t\t\t<h2 class=\"wp-block-heading\">How much gets loaded onto the page<\/h2>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div class=\"wp-block-group ms-service-body is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<p class=\"wp-block-paragraph\">This is the layer where sites actually lose, and the only one that needs someone&#8217;s hands inside the code. Images uploaded at camera resolution. Three separate font families. A slider nobody scrolls. Plugins that load their CSS on every page, including the pages that never use them. Old redirects that add an extra hop in front of every request, which we found on 93% of the sites we measured.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t<ul class=\"wp-block-list\"><li>Images at the right size and in a current format<\/li><li>Only the CSS and JavaScript the page actually uses<\/li><li>Plugin list reviewed, duplicated functionality removed<\/li><li>Redirects collapsed into a single hop<\/li><li>Fonts and third-party scripts kept in check<\/li><\/ul>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">What fixes what<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">What each step actually does<\/h2>\n\t\n\t\n\t<p class=\"wp-block-paragraph\">Before buying anything it is worth knowing what you are paying for and what that step will not do for you.<\/p>\n\t\n\t\n\t<figure class=\"wp-block-table\"><table><thead><tr><th>Step<\/th><th>Typical cost<\/th><th>What it fixes<\/th><th>What it does not fix<\/th><\/tr><\/thead><tbody>\n\t<tr><td>A better hosting plan<\/td><td>10-30 \u20ac\/month<\/td><td>Server response time, TTFB, holding up under load<\/td><td>The weight of the page itself. A slow page stays slow on a faster server<\/td><\/tr>\n\t<tr><td>A caching plugin<\/td><td>0-60 \u20ac\/year<\/td><td>Repeat requests, server load, FCP<\/td><td>Image weight, unused JavaScript and CSS, redirects<\/td><\/tr>\n\t<tr><td>Image optimisation<\/td><td>0-100 \u20ac<\/td><td>LCP, total page weight, the mobile experience<\/td><td>The number of scripts and any blocking JavaScript<\/td><\/tr>\n\t<tr><td>A speed audit with fixes<\/td><td>from 400 \u20ac<\/td><td>All three layers at once, with before-and-after numbers<\/td><td>A badly built theme whose code has already outgrown itself<\/td><\/tr>\n\t<tr><td>A new custom-built site<\/td><td>from 900 \u20ac<\/td><td>The root cause: the site is built light rather than made lighter afterwards<\/td><td>The weight of the content itself, if the site genuinely needs large videos and galleries<\/td><\/tr>\n\t<\/tbody><\/table><\/figure>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band ms-shellband has-shell-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Honestly<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">The page builder is not the culprit<\/h2>\n\t\n\t\n\t<p class=\"wp-block-paragraph\">We went into this study assuming that sites built with a page builder would be slower. The data did not show that. The median score for sites with a builder was 58, and the median for sites without one was also 58. All three sites that reached the green band were built without a builder, but the slowest sites in the sample included hand-coded and hosted-platform sites too.<\/p>\n\t\n\t\n\t<p class=\"wp-block-paragraph\">The defensible conclusion is that it is not the tool, it is how much gets loaded with it. Divi and Elementor both do a solid job, and we use Divi on some client projects by choice, because it is quick to build with and the client can edit the content afterwards. Sites go slow when every section gets an animation and the page gets three sliders.<\/p>\n\t\n\t\n\t<p class=\"wp-block-paragraph\">The full method, sample and raw data are in <a href=\"https:\/\/massruum.ee\/en\/estonian-website-speed-2026\/\">our Estonian website speed study<\/a>.<\/p>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Measuring<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">Which number counts, desktop or mobile?<\/h2>\n\t\n\t\n\t<p class=\"wp-block-paragraph\">The mobile one. Google evaluates sites on their mobile version and most visitors arrive on a phone. A hundred points on desktop looks good, but it is not the number the search engine decides on.<\/p>\n\t\n\t\n\t<p class=\"wp-block-paragraph\">That is why we always state our own numbers together with the device. massruum.ee scores 100 on desktop with an LCP of 0.4 seconds, measured 13.08.2026. The same page moves between 80 and 100 on mobile, because the Lighthouse mobile test simulates a weaker processor and a narrower connection and the result shifts between runs. Anyone showing you only a desktop score is showing you the better half.<\/p>\n\t\n\t\n\t<p class=\"wp-block-paragraph\">One figure on its own does not say much either. Look at LCP, which shows when the largest element appears, TBT, which shows how long the page ignores clicks, and CLS, which shows how much the content jumps around while loading.<\/p>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band ms-shellband has-shell-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">How we work<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">What we do when a site is slow<\/h2>\n\t\n\t\n\t<p class=\"wp-block-paragraph\">We start by measuring, not by quoting. If it turns out the site can be sorted in a couple of hours, we say so and do a couple of hours of work. If it turns out the theme code has grown to the point where fixing it costs more than a new site, we say that too.<\/p>\n\t\n\t\n\t<ul class=\"wp-block-list\"><li>We measure the site in Lighthouse on desktop and mobile, several times, because the result varies<\/li><li>We work out where the weight comes from: images, scripts, fonts, plugins, redirects<\/li><li>We fix them in the order that puts the biggest win first<\/li><li>We measure again and hand over before-and-after numbers you can verify yourself<\/li><\/ul>\n\t\n\t\n\t<p class=\"wp-block-paragraph\">Speed optimisation starts at 400 euros. If you decide on a new site instead, a custom-built <a href=\"https:\/\/massruum.ee\/en\/wordpress-website\/\">WordPress website<\/a> starts at 900 euros and the speed is built in from the start rather than bought back later. Monthly maintenance is 140 euros a month and keeps the speed where it started years down the line.<\/p>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Read on<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">More on speed<\/h2>\n\t\n\t\n\t<ul class=\"wp-block-list\"><li><a href=\"https:\/\/massruum.ee\/en\/estonian-website-speed-2026\/\">Estonian website speed 2026<\/a> &#8211; our study of 60 sites, with the full method and raw data<\/li><li><a href=\"https:\/\/massruum.ee\/en\/why-is-my-wordpress-site-slow-and-how-we-fix-it\/\">Why is my WordPress site slow<\/a> &#8211; the usual causes, one at a time<\/li><li><a href=\"https:\/\/massruum.ee\/en\/wordpress-plugins-how-many-is-too-many\/\">WordPress plugins: how many is too many<\/a><\/li><li><a href=\"https:\/\/massruum.ee\/en\/how-to-approach-wordpress-plugins-wisely\/\">How to approach WordPress plugins wisely<\/a><\/li><\/ul>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-band ms-shellband has-shell-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Common questions<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\" style=\"margin-bottom:48px\">Fast website &#8211; frequently asked questions.<\/h2>\n\t\n\t\n\t<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\" role=\"group\">\n\t\t\n\t\t<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\t\t\t\n\t\t\t<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Who makes a website faster in Estonia?<\/span><\/button><\/h3>\n\t\t\t\n\t\t\t\n\t\t\t<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\" role=\"region\"><p class=\"wp-block-paragraph\">Part of the work belongs to the host, part to a caching plugin and part to a developer. Zone.ee and Veebimajutus.ee improve server response time, WP Rocket and W3 Total Cache cut repeated work. When a site is slow because too much has been loaded onto it, you need someone who goes inside the code and the content. Massruum is a Tallinn studio that does that work, and our speed optimisation starts at 400 euros.<\/p><\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\t\t\t\n\t\t\t<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How fast should a website be?<\/span><\/button><\/h3>\n\t\t\t\n\t\t\t\n\t\t\t<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\" role=\"region\"><p class=\"wp-block-paragraph\">Google treats an LCP under 2.5 seconds as good and anything over 4 seconds as poor. In our measurements the median LCP of an Estonian small-business site was 8.2 seconds and 88% were over the four-second mark. A practical target is a Lighthouse mobile score of 90 and an LCP under 2.5 seconds. That is reachable on an ordinary Estonian hosting plan, as long as the page is not carrying too much.<\/p><\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\t\t\t\n\t\t\t<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Will a caching plugin make my site fast?<\/span><\/button><\/h3>\n\t\t\t\n\t\t\t\n\t\t\t<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\" role=\"region\"><p class=\"wp-block-paragraph\">Partly. Caching means WordPress does not rebuild the page for every visitor, and that genuinely helps. What it does not do is reduce what the browser has to download. If the page carries uncompressed images and a pile of unused JavaScript, caching just delivers them faster. In our study unused JavaScript appeared on 92% of sites and unused CSS on 88%.<\/p><\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\t\t\t\n\t\t\t<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Does a page builder make a site slow?<\/span><\/button><\/h3>\n\t\t\t\n\t\t\t\n\t\t\t<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\" role=\"region\"><p class=\"wp-block-paragraph\">Our data does not support that. Across the 60 sites we measured, the median score with a page builder was 58 and the median without one was also 58. Divi and Elementor both do a solid job and we use Divi on some client projects by choice. Sites go slow when more is loaded onto them than they need.<\/p><\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\t\t\t\n\t\t\t<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What does fixing site speed cost?<\/span><\/button><\/h3>\n\t\t\t\n\t\t\t\n\t\t\t<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\" role=\"region\"><p class=\"wp-block-paragraph\">A speed audit with the fixes included starts at 400 euros excluding VAT. Straightforward cases, where the problem is images and redirects, land around there. If the theme code has grown to the point where every fix introduces a new bug, we will say honestly that a new site works out cheaper, and that starts at 900 euros.<\/p><\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\t\t\t\n\t\t\t<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Does a faster site bring more customers?<\/span><\/button><\/h3>\n\t\t\t\n\t\t\t\n\t\t\t<div inert aria-labelledby=\"accordion-item-6\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-6-panel\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\" role=\"region\"><p class=\"wp-block-paragraph\">Speed is one ranking signal among others for Google, not the most important one. Honestly: going from eight seconds to two helps, polishing from 100 points to 100 points does not. Most of the benefit comes from visitors not leaving before the page appears. Once a site is already fast, the next win is in content and technical SEO rather than in another tenth of a second.<\/p><\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ms-cta ms-band ms-shellband has-shell-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-12cb4702 wp-block-group-is-layout-constrained\">\n\t\n\t<p class=\"ms-eyebrow wp-block-paragraph\">Get started<\/p>\n\t\n\t\n\t<h2 class=\"wp-block-heading\">Want to know why your site is slow?<\/h2>\n\t\n\t\n\t<p class=\"ms-cta-sub wp-block-paragraph\">Send us the address and we will measure it. We will tell you where the weight comes from, what the biggest win is, and whether it is worth fixing at all. If the answer is that it is not, we will say that too.<\/p>\n\t\n\t\n\t<div class=\"wp-block-group ms-cta-actions is-layout-flex wp-container-core-group-is-layout-ceb2bc04 wp-block-group-is-layout-flex\">\n\t\t<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/massruum.ee\/en\/contact\/\">Ask for a speed review \u2192<\/a><\/div>\n\t\t<\/div>\n\t\t<p class=\"wp-block-paragraph\"><a class=\"ms-cta-email\" href=\"mailto:hello@massruum.ee\">hello@massruum.ee<\/a><\/p>\n\t<\/div>\n\t\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Home \u00b7 Fast website Fast website &#8211; what actually makes a site fast, and what does not. In July 2026 we measured 60 small-business homepages in Estonia. The median mobile Lighthouse score was 58 out of 100 and the median LCP was 8.2 seconds. Most of those sites are not slow because the hosting is [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1618","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/pages\/1618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/comments?post=1618"}],"version-history":[{"count":4,"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/pages\/1618\/revisions"}],"predecessor-version":[{"id":1669,"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/pages\/1618\/revisions\/1669"}],"wp:attachment":[{"href":"https:\/\/massruum.ee\/en\/wp-json\/wp\/v2\/media?parent=1618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}