At a glance
At a glance
välistrepp moved from 47th to 32nd and välistrepid entered the top 100 for the first time, at 37th. That is exactly the page we fixed on 7 August 2026 - the term was missing from the page's own text and was put in.metallisaagimine went 31 -> 29, but plasmalõikus (320 searches a month, the largest number on the whole list) went from 50 to 54. That service needs its own page; right now four different search terms are squeezed onto one.Enquiries this period
Enquiries this period
Enquiries
4▲1
in total since 7 August 2026, 1 this period
Forms submitted
4
before spam was removed
Phone and email taps
not counted yet
The event exists on the site, but it is not marked as a key event in Google Analytics - that one is on your side.
There was no spam at all in this period. All 4 form submissions count as enquiries.
What counts as an enquiry
An enquiry means a message that names a job or a service you actually sell, or asks about price, timing or availability, and leaves a way to reply. Sales pitches aimed at you, job applications and spam do not count.
Counting started 7 August 2026. Before that date there is no data - a zero before it means not measured, not that there were no enquiries.
Table view
| Date | Value |
|---|---|
| 2026-08-07 | 1 |
| 2026-08-13 | 1 |
| 2026-08-18 | 1 |
| 2026-08-24 | 1 |
Where you rank
Where you sit in Google
Estonian search terms, quoted exactly as people type them: metalltrepp a steel staircase, keerdtrepi paigaldus spiral staircase installation, välistrepp an outdoor staircase, metallisaagimine metal sawing, plasmalõikus plasma cutting, vana trepi lammutus demolishing an old staircase. Measured in Estonia, in Estonian, on desktop - the same settings as every earlier check. The number is which result you are.
Bar length shows the position on a scale from #1 to #40. A longer bar is a better position.
Table view
| Keyword | Position | Change | Monthly searches |
|---|---|---|---|
| metallvormide tootmine | #1 | +0 | – |
| metallmoodulid | #1 | +1 | – |
| näidisklient | #3 | +4 | – |
| metalltrepp | #12 | +4 | 210 |
| metalltrepid | #15 | +0 | 70 |
| vana trepi lammutus | #16 | +0 | – |
| keerdtrepi paigaldus | #22 | -1 | 140 |
| metallisaagimine | #29 | +2 | 70 |
| metalltreppide tootmine | #31 | +32 | 30 |
| välistrepp | #32 | +15 | 90 |
The curve
The curve
Not enough measurements yet for a trend line. #27.1 → #24.1
Unpaid search only. May starts on the 26th and August ends on the 23rd, so those two are part-months and lower for that reason alone. Google Ads is running on this site. We have access to neither the ads account nor the spend figures, so the paid side cannot be drawn here. The chart above is unpaid search only, which Google measures separately from advertising and which advertising does not affect.
Table view
| Date | Organic |
|---|---|
| 2026-05-01 | 0 |
| 2026-06-01 | 3 |
| 2026-07-01 | 14 |
| 2026-08-01 | 29 |
What we shipped, and whether it worked
What we shipped, and whether it worked
välistrepp 47 -> 32 and välistrepid entered the top 100 for the first time (37). That is the page where the term was simply absent from the copy and was put in - it was named in the previous review as the first thing to look at. The final verdict on the whole set comes on 28 September 2026.Where AI assistants look
Where AI assistants look
0%
0 mentions across 20 AI assistant answers, over 5 tracked questions - the same as last time. The important difference: in most of those answers no company is named at all. The times somebody is named, it goes to two construction firms and two foreign material manufacturers - not to your competitors in this market. That means the slot is empty rather than taken by somebody else, and an empty slot is cheaper to take than an occupied one.
Who assistants name when asked your customers' questions.
Table view
| Cited instead of you | mentions |
|---|---|
| Construction firm A | 1 mentions |
| Construction firm B | 1 mentions |
| Foreign material maker A | 1 mentions |
| Foreign material maker B | 1 mentions |
| Näidisklient (you) | 0 mentions |
What needs attention
What needs attention
●fixTwo Russian-language pages are broken
One Russian service page points at two other Russian pages that do not exist at those addresses. Both return a 404. They came in when the Russian tree was opened to search engines.
A broken link costs two things: a visitor who lands there reaches an empty page, and Google reads it as a sign of how the site is kept. Two pages is not a disaster, but these are the first broken links this site has ever had.
This is entirely ours to fix and it will be done before the next review. Nothing is needed from you.
●fixThe largest search term is also the weakest position
plasmalõikus is, at 320 searches a month, the largest term on your whole list. You sit 54th on it, and this period you moved down rather than up.
The cause is structural: four different search terms - plasma, laser and waterjet cutting plus sawing - are all squeezed onto one page. Google then cannot tell what that page is actually about, and gives it a mediocre position on each of them.
The answer is to give plasma cutting its own page, with pricing. That is ours to do and it is the next substantial piece of work.
●fixTwo of the tracked terms point at the wrong search
metallvormide tootmine sits 1st and metallmoodulid sits 1st as well. Both sound good and neither brings a customer.
We checked what people searching those words are actually after: Chinese industrial mould manufacturers for the first, container houses and modular buildings for the second. Neither search has a single measured search per month.
So first place is technically true and commercially empty. Whether to point those pages at where the demand actually is, or leave them alone, is a decision we should make together.
●watchAdvertising and search results cannot be told apart
Google Ads is running on the site. We have access to neither the ads account nor Google Analytics, so we cannot see how many visits and enquiries come from advertising and how many from unpaid search.
In practice that means every growth figure in this report is narrowed to what Google measures separately from advertising. That is honest, but it is also less than you could actually know.
Two things would settle it and both are a couple of minutes on your side: Google Analytics access for us, and marking the enquiry event as a key event.
●watchLinks from other sites are still 12
12 links from 10 domains. The two largest competitors have 210 and 39. This is the one measure that has not moved all summer.
Links from other sites are one of the main things Google uses to decide who to trust. Work on the site itself does not move it.
The simplest first step is the trade association and the sector's directories. Those need an account in the company's name, which is why this one is on your side.
Next steps
Next steps
Massruum is preparing
Fix the two broken Russian links
Why this mattersTwo 404 pages that came in when the Russian tree was opened. The first broken links this site has had.
The links point at Cyrillic addresses while the real pages sit at transliterated ones. Either fix the links or add a redirect.
Under an hour. Inside the monthly fee.
Build a dedicated plasma-cutting page with pricing
Why this matters320 searches a month, currently 54th and falling. Four different search terms sit on one page and Google cannot tell what it is about.
A new service page for plasma cutting alone, with price ranges, and narrowing the existing page to sawing.
About a day. Inside the monthly fee, but it is this month's larger piece.
Push keerdtrepi paigaldus closer to the first page
Why this matters140 searches a month at difficulty 6 - the easiest substantial term on the whole list. Currently 22nd and the only one that did not move this period.
Longer page copy, internal links, frequently asked questions.
Half a day. Inside the monthly fee.
Write content for the empty AI questions
Why this mattersOn those questions no company is named at all. An empty slot is cheaper to take than one somebody already sits in.
Specific pages that answer the question directly - one at a time.
We start with one this month and do the other two next - three at once is more than one month covers.
Needs your decision or access
Give us access to Google Analytics
Why this mattersFourth review in a row where we cannot see which channel the visits and enquiries come from. Without it, nobody can say how much of the result is advertising and how much is search.
Google Analytics -> Admin -> Property access management -> add our measurement account as a viewer. We will send the address by email.
Two minutes.
Mark the enquiry event as a key event and connect it to Google Ads
Why this mattersThe event already exists on the site and works. Until it is marked as a key event, Google Ads cannot learn which clicks led to an enquiry - and the ad budget is being spent blind.
Two switches in Google Analytics. There is no write API for it, so somebody has to do it by hand.
Five minutes.
Decide what happens to the two wrong search terms
Why this mattersmetallvormide tootmine and metallmoodulid are both 1st on searches none of your customers make. Third review in a row with this question open.
Either point those pages at where the demand is, or leave them alone and stop spending time on them.
One conversation.
Join the sector's trade association
Why this matters12 links from 10 domains against a competitor's 210 and 39. It is the one measure that has not moved all summer, and an association's member list is the most natural first place to be.
The membership application. We write the description.
One application.
How this was measured
How this was measured
Sources
- Google Search Console, your own account, 90 days to 23 August 2026. These are Google's own measured numbers, not an outside estimate.
- The site's own database - the enquiry counter, read on 1 September 2026.
- Rank tracking: Estonia, Estonian, desktop, 19 tracked terms, measured 20 August 2026.
- A full crawl of the site, 53 pages.
- AI assistant answers: 5 tracked questions across two providers, 20 answers.
Parameters
- The same settings as every earlier measurement - location, language, device and the tracked-term list have not changed.
- The ranking comparison runs against the measurement of 13 August 2026, which is the previous time the tracker actually re-measured.
What these numbers cannot tell you
- Google does not say what most people actually searched for. 44 of your 46 clicks and 751 of your 1,292 impressions sit in searches Google will not name. Any keyword list is a sample rather than the whole picture.
- We do not have Google Analytics access. There is no visit or channel figure anywhere in this report, because honestly there is nowhere to take one from.
- Enquiry counting started 7 August 2026. Everything that happened before that date exists only in your inbox. The figure of 4 is therefore not growth from zero, it is three weeks' actual result.
- There is no ranking curve yet. There are two measurements - drawing a line needs three. The third arrives with the next review.
Other things that moved in this period
- Google Ads is running on this site. We have neither account access nor spend figures, so every traffic number in this report is unpaid search only, which Google measures separately from advertising.
- Two things landed on the site in the same period: the keyword fix of 7 August 2026 reached its measurement window, and the English and Russian trees opened on 20 August 2026. The ranking rise is largely the first of those - the outdoor-stairs page was named in advance - but the two cannot be separated perfectly cleanly.
- Google changed its ranking twice inside the 90-day window - a core update from 21 May 2026 to 2 June 2026 and a spam update from 24 June 2026 to 26 June 2026. Both fall outside the comparison this report is built on.
Next measurement
- 2 October 2026