A slow WordPress site is almost never one big problem — it’s a pile of small ones. Oversized images, a stack of overlapping plugins, a bloated page builder, no caching, and a cheap host all add up.
The handful of fixes that make the biggest difference: serve properly sized, modern-format images; cut plugins you don’t truly need; add sensible caching; and move to a host that isn’t oversold. Most sites we take over get dramatically faster from these alone.
Then we measure with real tools — Core Web Vitals, not vibes — and tune from there.