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My Happy Logo – one product catalogue, three markets, built for search
We took over a catalogue of logo products that serves three markets at once – in Finnish, Estonian and English – and have spent years cleaning it up, making it faster and growing it. Today it is ongoing SEO and content work that wins visibility in each market from exactly the buyers looking for one very specific product with their logo on it.
Project
Client: My Happy Logo · Type: Multi-market product catalogue (FI/EE/EN) + enquiry-based sales · Markets: Finland (main market), Estonia, international · Status: taken over, ongoing SEO and development work · Site: myhappylogo.fi
Challenge
Three markets, one catalogue – and a constant need to rank better
My Happy Logo sells products with your logo on them – reflectors, drink bottles, towels, lanyards, microfibre cloths and hundreds of other items that companies order with their own brand printed on. The product is essentially the same everywhere, but the markets are not: the Finnish store is the main market, with Estonian and English alongside it. Each market means its own language, its own keywords and its own search results.
The site was custom-built to begin with and was not slow. Over the years, though, it had collected surplus plugins and unoptimised code. And the real challenge was not technical but visibility: in a competitive niche where the buyer searches for something very precise – “drink bottle with my logo”, “heijastin omalla logolla” – you have to be at the front of that exact search, in every market separately.
Solution
One design and content model, three localised markets
The backbone of the catalogue is a single custom theme and a single content model that repeats across all three markets – but fully localised. The same product lives on each site in its own language: its own URL, its own description, its own keywords. That keeps maintenance simple (one model, not three separate sites to think about) while tuning each market to the searches in that language.
Unlike a typical online store, My Happy Logo is not cart-based but enquiry-based. The customer picks a product and asks for a quote, which suits the logo-printing business, where the price depends on quantity, printing technique and design. That is a deliberate choice, not a half-finished store.
- One custom theme and content model, repeated and localised across all three markets
- Every product in its own language – localised URLs, content and keywords
- Enquiry-based sales – the customer asks for a quote rather than buying blind
- On takeover we removed surplus plugins and optimised the PHP code, so the site runs more smoothly
Features
Growth comes from content and structure
Since the takeover the main focus has been search visibility and growth. This is not a one-off “optimisation” but continuous work: keyword research, content, structure and technical SEO all move together, market by market.
- Thorough schema markup for products and FAQs – clearer search results
- FAQ blocks on the important pages – they answer real questions and cover more searches
- SEO copy and optimised product descriptions for each market separately
- Continuous keyword research and page updates – the content keeps pace with search demand
- New content – articles and product pages that bring in organic traffic
- Three separate localised sites, each tuned to the keywords of its own market
Under the hood
Clean, fast and manageable
The three markets run as separate WordPress installations that share the same custom theme and an ACF-based content model. The product catalogue is built on custom post types rather than an off-the-shelf store plugin, which keeps the site light and gives full control over how each product looks in search. SEO is handled with Rank Math, and keywords are managed separately for each market.
The same client also runs the sister project Logozone – a mass-merchandise store with thousands of products – which is a separate solution and a story of its own. Of the two, My Happy Logo is the more bespoke, more hand-made side: a smaller, sharper catalogue where every page is tuned by hand.
Result
Keyword visibility won over years
Over the years My Happy Logo has won visibility for many important purchase-intent keywords in every market. When somebody searches for something very specific – a drink bottle with their logo, a reflector in their own shape, a lanyard with their print – they find My Happy Logo near the top of the results. That kind of precise visibility brings the highest-quality enquiries in the logo-printing business.
After the clean-up the site is faster and easier to manage, and the work is not finished – it is ongoing. SEO, content and the technical side keep developing, and the next target is visibility in AI search and language models too. This is precisely what we enjoy most: take over a good project and carry it further year by year.
Get started
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Tell us about your project – or let us review the site you already have and point it at growth.
