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WordPress website – fast, clean and truly yours.
We build WordPress websites without a page builder – clean custom code that loads in under half a second on desktop and is easy for you to manage. WordPress gives you full ownership: the site stays yours, with no monthly platform fee.
Short answer
A WordPress website is a site built on the world’s most popular content management system (CMS), which you can update with content yourself. Around 40% of all websites run on WordPress. Massruum builds WordPress sites custom-coded and without a page builder (Divi, Elementor), so the result is fast, secure and easy to maintain. A WordPress website starts at €900 and is usually ready within a few weeks.
What you get
A WordPress website built properly.
01
Clean code, no page builder
No page builder in this service. We write a lightweight custom theme and Gutenberg blocks, so your WordPress site stays fast and easy to manage for years. Read more on why we don’t use page builders.
- Custom FSE theme
- Minimal plugins
- Code that can be maintained and extended
02
Speed built in
Our own site loads in 0.4 seconds on desktop and scores 100/100 on Lighthouse (measured 13.08.2026, Lighthouse 12). Throttled mobile scores 80-100 depending on the run – same site, different test conditions. The same approach goes into every client site: our theme’s CSS and JS together weigh about 13 KB. Speed is not an afterthought – it is part of how the site is built from the start. Read why WordPress sites get slow, and what makes a website fast.
- Optimised images and caching
- Core Web Vitals in the green
- Fast on mobile too
03
Yours, easy to manage
WordPress is open source – the site belongs to you, with no monthly platform fee. We build it so content, images and pages are easy to change yourself, and hand over a clear guide.
- Multilingual site (WPML)
- Simple content and page management
- Full ownership and code handover
04
SEO and growth from day one
We build the site so Google and AI search can find it: clean structure, fast loading and proper technical SEO. See our SEO service, technical SEO and pricing.
- Technical SEO and structure
- Schema and rich results
- Visibility in AI search too
Comparison
WordPress vs Wix vs Squarespace vs Voog.
All four will get you a website. The difference shows up once you want to grow the site, move it elsewhere, or be found better on Google. Wix, Squarespace and Voog are solid tools, not bad products – they’re just built on a different model than WordPress.
| Feature | WordPress (our build) | Wix | Squarespace | Voog |
|---|---|---|---|---|
| Ownership | Yours – code and database belong fully to you | Stays on the Wix platform, tied to your account | Stays on the Squarespace platform, design and structure aren’t separable from it | Stays on the Voog platform and tied to your account |
| Monthly cost | Hosting fee, usually a few tens of euros a month. Our maintenance is optional, €140/month | From ~€17/month, up to ~€170/month for online store and larger plans | From ~€16/month (billed annually), up to ~€99-139/month on larger plans | €11-39/month (Standard to Premium), lower plans add a transaction fee on store sales |
| SEO control | Full – schema, robots.txt, internal linking, load speed, URL structure, all configurable | Basic titles, descriptions and a sitemap are there, technical depth stays within the platform’s limits | Good basic tools, but technical control (server level, code level) stays within the platform | Simple SEO fields, easy to use, deeper technical customisation is limited on lower plans |
| Export and lock-in | Full export – you can move to any host, code and content come with you | No content export is supported – leaving means rebuilding the site essentially from scratch | Limited export (mainly blog and products), design and page structure are left behind | No public export feature is documented – the API gives programmatic data access on higher plans, but it does not replace a full migration |
| When you outgrow the platform | You extend it with plugins or custom development on the same foundation | Complex features usually mean leaving the platform – the architecture doesn’t allow deep customisation | Same limitation – a more complex store falls outside the platform’s scope | Same story – the API helps partly, but deep customisation stays limited |
If your site is small and stays that way, Wix, Squarespace or Voog are a reasonable choice – cheap to start, everything inside one platform. WordPress earns its cost once you want to grow, need full SEO control, or want an online store that scales without hitting a platform ceiling.
Deliverables
What a WordPress website from us actually includes.
“WordPress website” can mean very different things depending on who builds it. Here is what’s included in ours.
| What | What it means |
|---|---|
| Strategy and content plan | Page list, information architecture, clarifying your audience and goals, keyword mapping |
| Design | A layout built from your brand, not a template. Review and feedback rounds before development |
| Development | Custom code on our FSE theme foundation, Gutenberg blocks, a minimal plugin count |
| Content build | Placing your text and images into blocks, structured for SEO (H1-H3, URLs) |
| Technical SEO and schema | Structured data, meta data, internal linking, XML sitemap |
| Speed and security | Optimised images, caching, HTTPS, basic security checks |
| Multilingual (on request) | WPML setup, language switcher, hreflang tags |
| Training and handover | Written guide, access handover, a short training session on managing content |
| Post-launch support | We help with smaller questions for an agreed period, before you move to independent management or a maintenance plan |
Writing the content isn’t a default part of the service. Text usually comes from the client; we structure it and can help polish the wording on request, as an add-on.
Approach
Custom code, a bought theme, or a page builder?
All three are legitimate paths within WordPress. The wrong move is selling you one without checking what actually fits the job.
| Approach | When it’s the right call | Risk or limitation |
|---|---|---|
| Custom code (our main approach) | A site that needs to grow with you, load fast and stay manageable for years | The upfront cost is higher than a template – it pays off over the longer run |
| Bought/off-the-shelf theme | Smaller budget, a fairly standard design is fine | The theme carries code you don’t use, which slows the site, and maintenance gets harder if an update breaks something |
| Page builder (e.g. Divi, Elementor) | Content changes often and needs editing by someone who doesn’t read code, or the budget won’t stretch to custom development | Extra code and plugins pile up over time, and every feature depends on the builder’s own development |
Massruum deliberately uses Divi on some client projects, because it builds fast and clients can make changes themselves after handover. That’s a legitimate choice for certain sites, not a compromise. Our “WordPress website” service is custom code with no builder, because that’s the right call when a site needs to load as fast as possible and stay manageable for years without extra code piling up. More on why we don’t use page builders for this service.
Process
How a WordPress website comes together with us.
Each stage ends with your sign-off before we move to the next.
- Discovery call. Goals, audience, existing content and technical state, if there is any.
- Structure and content plan. Page list, information architecture, keywords and URLs, before we design anything.
- Design. A layout built from your brand. Review and feedback rounds before development starts.
- Development. Custom code, Gutenberg blocks, a minimal plugin count.
- Technical check. Speed, SEO, accessibility, mobile view, cross-browser testing.
- Launch and handover. Hosting and DNS setup, access and guide handover, a short training session.
- Maintenance, if you want it. If you’d rather not deal with the site yourself, we continue with an agreed maintenance plan.
Worried about WordPress chaos?
WordPress can be done badly too. We know what we’re doing.
You have probably seen WordPress sites that became slow and messy: dozens of plugins overlapping, conflicting and piling up until nobody knows what does what. That is a real problem, and it is completely understandable if it has made you wary of WordPress. Most WordPress chaos does not come from WordPress itself, but from how it is built.
This is exactly where we step in. Our sites usually run just a couple of plugins, four to five at most. Most often only two: Rank Math (the best SEO plugin, and the one we use) and Google Site Kit, which connects your site to Google’s services. When a project needs more, we always check and understand exactly what each plugin brings with it and make sure it will not bloat or slow your site.
That keeps your WordPress light, fast and secure – with no ballast to worry about later. And worth knowing: WordPress is the best platform for SEO. Built properly, Google finds it like no other platform, and the site stays yours rather than locked inside a closed system.
Who builds it
Who actually builds your WordPress site
Estonia has dozens of WordPress developers and the larger ones build hundreds of sites a year. Massruum is not the biggest of them and is not trying to be. Here are the facts you can compare us on against anyone.
- Massruum is a Tallinn web studio building custom WordPress sites and WooCommerce stores. The legal entity is Massruum OÜ, Estonian business registry code 12329892, VAT number EE101567743.
- The site is built by Tanel Teemusk. The person who quotes the work writes the code and answers the emails. There is no project manager in between.
- Prices are published: a website from 900 euros, a WooCommerce store from 1900 euros, design from 1000 euros, speed optimisation from 400 euros, maintenance 140 euros a month. All excluding VAT.
- The code is a custom FSE theme. This service uses no page builder, so the site does not depend on any paid add-on that has to be renewed every year.
- We state speed with the device and the date attached: massruum.ee scores 100 out of 100 in Lighthouse on desktop with an LCP of 0.4 seconds, measured 13.08.2026. On mobile the same page moves between 80 and 100.
- We run our own measurements and publish them. Our Estonian website speed study measured 60 small-business sites in July 2026, with the method and raw data included.
Who to hire
A small studio or a large agency?
There is no single right answer here, and we lose this choice fairly often. A large agency genuinely does some things better. It is worth knowing which one suits your project before you start collecting quotes.
| What matters | Large agency | Small studio (such as Massruum) |
|---|---|---|
| Capacity and deadlines | Several projects at once, and a team can speed things up when needed | One project at a time. If the queue is full, you wait |
| Who actually does the work | One person sells, another designs, a third develops. A project manager holds it together | The same person scopes it, designs it and writes the code. No handovers |
| If someone falls ill | Somebody else picks it up and the work continues | The work stops. That is a real risk and we say so before signing |
| Adjacent services | Video, photography, media buying, social media management, often copywriting too | Build, design, technical SEO and maintenance. Clients usually supply the copy and we advise on it |
| Price | Usually quoted per project, with no published price list | The price list is on the site, starting at 900 euros |
| What you are left holding | Depends on the contract and the tools used | The code, the theme and the content are yours. No licence to keep paying for |
| Who you talk to a year later | A new contact, once the old one has moved on | The same person |
If you have five marketing projects, a video production and a media plan running at once, hire an agency. If you need one fast, properly built site, a price you can see in advance, and a person who still answers for it a year later, we are a sensible choice.
Frequently asked
WordPress website – frequently asked.
A WordPress website starts at €900 with us. The final price depends on the number of pages, the design and the features. See our pricing, read our in-depth 2026 website pricing guide, or ask for a quote – we make the budget clear in the first conversation.
WordPress gives you full control and ownership with no monthly platform fee, and it can be freely extended and moved. See the comparison above, or the separate WordPress vs Wix writeup. For a small, simple site the other platforms can be a good fit too.
Yes. We build the site so content, images and pages are easy to change yourself. We hand over a clear guide and offer maintenance if you would rather not deal with it.
A focused marketing site is usually ready within a few weeks, a larger site takes longer. We agree a clear timeline in the discovery phase before writing any code.
It does if plugins are piled on carelessly – that is the most common reason WordPress sites turn messy and slow. We keep the plugin count low: usually a couple, four to five at most, most often just Rank Math and Google Site Kit. We check and understand every plugin before adding it, so your site stays light and fast.
Yes, with WooCommerce, added later on the same foundation without rebuilding from scratch. Our WooCommerce store starts at €1900 – see our online store service and pricing.
Yes, though it’s usually a rebuild on your existing content rather than a technical transfer, since those platforms don’t support a full export. Text and images carry over, the design gets rebuilt for WordPress. Migration starts at €700 – see our pricing.
You can. The code and database belong to you, not to us. We hand over full access and a guide, so you can edit content yourself, and any WordPress-skilled developer can pick up the development work if needed – that’s one reason WordPress never locks you in.
Let’s start
Need a WordPress website that actually works?
Tell us what your business does and where you want to go – we reply within one working day with a concrete price range.
